Innovative B2B Marketing for ambitious tech companies
We are an international B2B Digital Marketing Boutique focused exclusively on the technology sector. We understand the technology world, but more importantly, we know how to help our clients out-market their competition and maximise their return on marketing investment.
Who we are | What we do
We're a
B2B digital marketing boutique delivering impact. At Metrika we
start with strategy, remove complexity, inject creativity and then focus on results. Like you, we’re focused on proof, data and results. It’s our mission to give you the concrete outcomes and measurable growth that you need. Like the rest of the tech world, we work at pace, applying rational, practical and scientific methods that we call
MarTech. When we add innovation and creativity, impressive results start to happen. We believe that data drives B2B marketing performance. When coupled with creativity, they deliver transformational results. We apply this to everything we do, whether that be helping you to redefine your marketing strategy or injecting specific expertise to drive elements of your digital marketing execution.
Strategy, Branding & Proposition
As an experienced B2B Marketing Boutique we can work with you to really understand your brand identity and vision. We research, plan and execute a strategy that is aligned with your core business values and proposition.
Digital Marketing
We deliver digital impact through web, search, socials and integrated campaigns. More importantly, we integrate your digital marketing, measure everything and generate results.
Marketing Technology
As a B2B technology marketing agency, we love marketing all aspects of technology: it enables us to achieve more. We can help you understand what is possible and through smart tools, change the game in how you drive and measure marketing.
Account Based Marketing
There are certain accounts, or types of organisations, that you want to work with. Through account-based marketing we can help you to be laser focused and open doors for you that have previously been closed.
Content Marketing
How you tell your story determines how you engage with your target market. We create content that captures attention, draws in your target personas, and turns initial interest into intent to purchase.
Physical and Digital Events
Metrika specialises in B2B webinar marketing to engage new prospects and create valuable content. With strategic efforts, they enhance your digital presence, boosting brand awareness and lead generation.
Marketing matters
Maximise your reach
By leveraging the right mix of digital channels for your target audience and blending these to capture attention. We aim to understand your customer behaviour, build credibility and drive much broader engagement with the organisations you are targeting.
Drive Better Conversions
By quickly understanding what is working and what's not. By being creative in how we engage your audience and focused on who we want to engage with. All of these factors ensure better quality conversions that we can help with growing your business.
Measurable ROI
Through utilising marketing telemetry, we measure everything so you can quickly understand which elements of your marketing mixare driving the greatest results. Together this enables us to make the right calls on where to focus your investment.
Your B2B Account-Based Marketing Agency (ABM): our work for B2B technology companies
We believe that data drives B2B marketing performance. When coupled with creativity, they deliver transformational results. We apply this to everything we do, whether that be helping you to redefine your marketing strategy or injecting specific expertise to drive elements of your digital marketing execution.
As a B2B ABM experts, we understand Account-Based Marketing is about creating a unique customer experience. It is about taking the time to truly understand the target organisation and target audience, and creating an Account-Based Marketing (ABM) programme that engages the budget creators, budget holders and key influencers. Our
understanding of the tech sector enables us to work with you in profiling your target accounts and target audience and aligning your proposition to their specific needs. When you make your approach personal, you achieve transformational results.
By measuring everything that we do, we continually learn how to evolve our strategy, to drive a greater return on marketing investment. We can deliver on a client’s entire marketing needs, from social media, to SEO, including email marketing, web development and even traditional PR. By having all of your marketing activities unified under one roof, we can deliver a seamless customer-centric approach. We can take insight from each strand of marketing activity to feed into future activities and organically improve on results over time. Our B2B marketing approach allows us to take a holistic view of the whole customer journey, through different mediums.
Why we’re improving the impact of B2B digital marketing
01
Focused
We are focused on the B2B technology sector, it’s our world too and it’s where we know how to make a difference.
02
Progressive
We are forward-thinking, we challenge, and we can help you out-market your competition whilst adapting to industry trends.
03
Impactful
By focusing on your desired outcomes, we align strategy with execution in the best way possible to drive results.
04
Creative
We aim to rise above the noise, by being different and getting noticed, with each design being carefully constructed to meet your vision.
"The Metrika team have demonstrated an understanding of our business, our product and our market and have enabled us to tell a compelling story as to why iBill brings unmatched benefits."
Nico Digregorio, CEO iBill
"The team at Metrika are fantastic to work with. They are organized and timely, always ensuring we meet deadlines but never compromising on quality. They do through research to understand the industry and topics, and always bring ideas to the table."
Marco Infausto, CEO 3S Automation GmbH
"Collaborating with Metrika has provided us with valuable expertise and skills that we didn’t have internally. They integrated smoothly into our team from day one, working efficiently alongside us. Their experience in the technology sector, combined with strong corporate communication, has contributed to strengthening our marketing strategy and execution."
Andrea Ferlin, CEO PLINK
Our focus on B2B marketing technology | Why we’re improving the impact of B2B digital marketing
As B2B Account-Based Marketing experts we believe that marketing technology and strong partnerships can deliver transformational value to our clients. As A B2B technology marketeers we are constantly exploring what is possible, and as an agency we help our clients to generate value from MarTech. Explore our packages built to answer the needs of B2B companies seeking to enhance their online presence and drive business growth. Or contact us to get a proposal tailored specifically for you.
Silver Package
2,500 €
per month
- B2B Brand Positioning & Proposition
- Integrated Campaigns
- Paid Search (PPC)
- SEO
- Web design & development
- Emailing
- Social Media Marketing
Gold Package
3,000 €
per month
- All Services included in the Silver Package
- Marketing Automation Selection, Optimization, Managed Sevices
- Webinars and Events
Platinum Package
5,000 €
per month
- All Services included in the Gold Package
- Content Marketing Strategy & Execution
Let's talk
Have something on your mind that you’d like to chat about? We love to bounce ideas around and help any way that wecan, so please feel free to reach out.
